6 Reasons Explainer Videos Are a Marketing Necessity

By January 29, 2016 Explainer Video

Explainer videos can easily catch the attention of your audience while quickly summarizing information. In today’s world, a video is a necessary part of every marketing plan.

Explainer videos combine information and imagery in a way that delivers an easy to understand message. These qualities make them a great tool for marketing to your entire audience. Here are 6 reasons an explainer video is the most practical way to market your company:

1. Show Don’t Tell

Explainer videos are fun and informational. They grab people’s attention, and can quickly tell them exactly what they need to know. Explainer videos create an experience just like TV and movies. People love all three of these because they transport them to another place. Videos are enjoyable, and they allow you to easily show the benefits of your product or service. If a picture is worth a thousand words, imagine how much a video is worth!

2. Communication

Videos are the next best thing to speaking one on one with your audience. Explainer videos convey emotion and personality, and this helps you to build the trust of your prospects. Unlike text, where the reader can skim and pick out what they’d like, videos allow you to get the exact message across that you wish to.

3. Shareability

You can easily upload a video to Facebook, Twitter, and Google+, and with a few clicks it can be seen by more people than you could imagine. When you hear the term “viral video,” I’m sure you think of a few right off the bat. What if your company’s video was next? Imagine that level of branding. More than 500 years’ worth of videos are viewed daily on Facebook, and more than 700 YouTube videos are shared on Twitter every minute.

4. Persuasion

Imagery is a very persuasive tool in the sales process. It is one thing to write down all the reasons someone needs your product, but it’s quite another for them to see your product in action. It is easy to persuade people with an explainer video, because it is less of an effort than reading, but often offers a richer experience. 73% of U.S adults are more likely to purchase after watching an online video that explains the product or service.

5. Time

Decision makers don’t have time to read lengthy text. These important people wear many different hats, and they don’t have time to sift through hundreds of pages of documents. They need the important information summed up for them in just a few minutes. An explainer video can get your point across easily, and can engage people who may never have picked up the phone or replied to your email.

6. SEO

Videos are extremely search engine friendly. Because YouTube is owned by Google, YouTube videos rank higher than images and text in searches. To increase the Search Engine Optimization (SEO) of your YouTube videos, do some keyword research on your topic and select the most appropriate words for your title, description, and tags. Placing your explainer video on multiple platforms not only gives it the opportunity to be shared and seen more, but it also increases the likelihood of your company being on the front page of Google by 53%.

Explainer videos are the perfect way to market a company, service or product. A professionally produced explainer video will increase your online presence and, which results in higher exposure for your company, and increases customers and sales. Contact us today to learn more about creating an explainer video for your company. The sooner you do, the sooner you will begin enjoying the many benefits.