The modern consumer is more distracted than ever before. They have been raised in a world of flashing ads, screaming commercials, and product placement any and everywhere. Marketers today have to be able to stand out and grab attention better than ever.
Today, one of the up-and-coming marketing tactics is video, specifically explainer videos.
Explainer videos have proven time and time again to be one of the most effective marketing and sales tools in today’s world. Explainer videos not only stand out and grab attention, they entertain while quickly explaining a message in a way the consumer will remember.
According to Cisco, video will account for 69% of all consumer internet traffic by 2017.
Why have explainer videos become so popular?
Besides the fact that they work to grab attention of consumers, explainer videos can be repurposed in to practically every part of a marketing plan.
Here are 6 ways you can use an explainer video to market your business:
Many times your website homepage is the first impression people have of your company. An explainer video is a great way to make a positive first impression that counts, and a great way to get your audience interested and informed. Video is also extremely helpful when moving through the sales process. Explainer videos can quickly get into the details of your company and product offering; they efficiently explain what you do and why people need it.
55% of visitors spend fewer than 15 seconds on company websites; however, websites with videos hold their visitors about 2 minutes longer on average. (Comscore)
Many exhibitors today understand the power of using video at a tradeshow. Explainer videos are able to quickly convey how products work in a way that grabs attention and entertains, and makes your booth stand out from the crowd. Having a video in your tradeshow display will attract people to your booth, introduce them to your product, and entertain them. Capture the attention of passersby by playing an explainer video in your trade show booth. This will give you the perfect opportunity to make your pitch.
Only 14% of trade show leads are followed up on, however, nearly 60% of attendees have buying power.
Adding an explainer video to your emails has been proven to increase click-through rates. It is also a smart idea to send your video as a follow-up to a direct sales email. This allows you to contact your prospects without spamming them. An explainer video can also be added to all employees email signature.
Videos increase email click-through rates by up to 300%. (Bronto Marketing)
You only get one chance to make a first impression. Explainer videos are a great way to start off a presentation, because every attendant is able to begin with a consistent message. They also entertain prospects while delivering information quickly and effectively.
Videos increase people’s understanding of your product or service by 74%. (Digital Sherpa)
In today’s world there is a demand for companies to directly connect with their customers on social media platforms. When it comes to social media, explainer videos are the best way to engage your audience. They provide you with the opportunity to keep people interested in your content, business, products and services. Video can be shared on Facebook, LinkedIn, Twitter, Pinterest, Google+ and of course YouTube. Using YouTube, you can link all of your videos, and channel, to your website. With simple, short and interesting videos, you are able to get more likes, shares and followers.
Videos shared on Facebook are proven to get more engagement than other types of media, and consumers are proven to interact with them. (Duct Tape Marketing)
Video is great for SEO, because Google loves video. Videos now show up as individual results in Google and are a great way of directing traffic to your website. Google measures the multiple types of content your website offers, because they like to offer blended search results, which they refer to as “Universal Search.” Google also measures how long people stay on your website. The longer they stay, the higher your rank. Explainer videos have been proven to keep people on a website page an average of 2 minutes longer.
Websites that have a video are 53 times more likely to appear on the first page of Google. (Forrester Research)
If an explainer video sounds like something your marketing plan needs, contact one of the most reliable and experienced video marketing companies, VMG. All you have to do is explain your concept, tell us what you would like the video to showcase and our production team will do the rest. Let us work with you to tell your story and create a timeless video that will continue to represent your business in a creative and professional way.
To learn more about explainer videos, check out this blog post.