What is an infographic?
An infographic is defined as, “a graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly. An infographic can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.” (1)
You have mastered the fine art of creating an infographic; now what? How about an infographic video. Video is a cost-effective way to spread your message across as many platforms as possible, while maintaining a consistent design aesthetic. Yeah, we know, you have an awesome infographic. So, why change something that is working for you?
Don’t change it, evolve it.
If you have information in an infographic that is getting great feedback from your audience, there is still more you can do! Increase your reach by turning that information into an infographic video. Video is, in fact, the most shared content on many social media platforms, including Facebook.
Infographics and videos are similar in that they both help people absorb information.Infographics help cover “heavy” topics in an enjoyable way, just like videos do. People would rather look at an infographic or watch a video than read a lengthy text containing the same content.
However, in our opinion, videos come out on top in this comparison. We swear we are not biased at all. Okay, maybe just a little, so let’s validate it with some quotes, stats and facts.
“Given the frequency with which consumers are interacting with the visual and social web, videos have become one of the most effective ways for brands to tell their stories without breaking the normal routines – or attention spans – of their audience.” (2)
Not only are videos more likely to be shared than any other content, they have also been proven to increase memory, engagement, and stay time on websites. Plus, executives love them!
The human brain processes visual information 60,000 times faster than text. (6)
Online video is 5.33 times more likely to engage a viewer than text alone (7)
Visitors who view videos stay on a website 2 minutes longer than those who don’t (5)
59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video (4)
We agree, Infographics are pretty great, they produce better retention through exercising a viewer’s visual working memory, making them easier to recall. As visual content, graphics also help increase the speed of information comprehension by cutting down on the time it would take to understand a long-worded written concept. Infographics are definitely more memorable than text alone, but you know what are more memorable than infographics? Videos. Video not only satisfies the visual aspect of memory, it also covers the auditory aspect. This combination results in the fact that consumers only retain 10 percent of text they read, but up to 95 percent of a video they watch. (3)
Videos are the champions when it comes to online sharing.
They not only help boost search engine rankings of websites, but also enhance your brand awareness. Infographics are the second most shared and viewed marketing content, so why not combine these two rock stars, and create the Holy Grail: an infographic video. Interested in learning more about infographic videos or our other 4 styles? Contact us today.
(1) Infographic Information
(2) 10 Tips for Matching Your Video Style with Marketing Goals
(3) 50 Must Know Stats About Video & Animation Marketing
(4) Video in the C-Suite: Executives Embrace the Non-Text Web
(5) Merchant’s 2015 Digital Marketing Predictions
(6) 3M – Articles and Advice – Polishing Your Presentation
(7) How Videos Help Businesses by Increasing Engagement