Complicated Process? Explain it with an Explainer Video

By October 30, 2015 April 17th, 2019 Animated Explainer

What is An Explainer Video?

An explainer video is a short, fun and informative video that is usually between one to three minutes long, but can be longer if necessary. It is used to introduce a product, service, project, company or website.

These short videos have a specific goal, and that is to explain a complex idea or product.

These videos use concise and clear language along with fun, entertaining and complimentary audiovisuals to help the viewer understand exactly how the company’s services or products can help them. Explainer videos can serve as the perfect packages for presenting products, ideas and services. An explainer video uses a combination of visuals and audio to make the explanation of complex processes much easier. They fully explain ideas while also attracting attention. Since explainer videos are short, fun and entertaining to watch, they capture and retain the viewers’ attention much more effectively than the plain text or boring presentations.

Explainer Video Styles

Taking the process and bringing it to life, an animated explainer video allows us to use audio and video in a way that is sometimes difficult to do with traditional video. By using animation, complex processes can be explained and visualized.

The category of “explainer videos” is a broad one, and many different video styles fit into it.

These video styles include infographic animations, whiteboard animations, and character animations. All three of these styles can be used to break down a complicated idea, process or product.

Infographics are a great style if your product, process or service deals with a lot of facts, statistics or numbers. Whiteboard animations are the right style to use if you have a lot of information, because the drawing process takes up time. They are also the right choice if you are delivering information that often does not grab attention. The drawing process of a whiteboard animation video grabs our brains, and we cannot look away. We have to see what that hand is drawing, what those lines are forming!

Infographic Animation Video

Whiteboard Animation Video

Character Animation Video

Benefits of Using an Explainer Video

  • Attracts a broad audience
  • Shows prospects that they are dealing with a professional business
  • Highlights the uniqueness of your services and products
  • Convinces viewers that your products and services, are what they want
  • Increases Search Engine Optimization
  • Boosts conversion rates

An explainer video can help you increase web traffic, clarify the actual objective of your products and services to your audience, increase conversion rates, increase your company’s exposure, and more.

Explainer videos are a perfect way to market a company, service or product. A professionally produced explainer video will increase your SEO and get a lot of views, which results in higher exposure for your company, and increases customers and sales. Contact us today to learn more about creating an explainer video for your company. The sooner you do, the sooner you will being to enjoy the many benefits.