Five Reasons Whiteboard Animation Videos Work

By August 8, 2018 Whiteboard

1. Grab the attention of your audience

Whiteboard animation videos help to differentiate your company from your competitors, because they are fun and unique. People like to have fun!

People learn better when something is fun. If your audience is entertained, they won’t mind hearing about your business, what you do, and why they need it. You will be able to quickly, and easily, explain to customers everything they need to know about your company, while captivating them with intriguing, hand-drawn animation.

2. Explain complex ideas easily

A huge advantage of whiteboard animation videos is that they can simplify communicating even the most complicated messages.

They are also able to influence your potential customers to become engaged and take action. These videos provide a powerful, emotional message that persuade consumers to take the next step. Whiteboard videos are the best way to explain big ideas, because they reel people in and keep them hooked.

Research has shown that people retain 15% more of the information after watching a whiteboard video, compared to any other type of informational video. Whiteboard videos make sure the information you are delivering, no matter how complicated, will sink in and stick with the viewer.

3. Deliver the exact message you want the consumer to hear

Viewers spend more time on pages with videos on them. Your customer is much more likely to watch a video than read complicated text or lengthy reviews.

Through your video, you can tell consumers exactly what you want them to know about your product or service. Rather than relying on text or pictures, a video can easily walk your audience through what your company does.

Viewers will become invested, because they feel they have an understanding of what the video is saying and how it will affect them. Whiteboard animations also provide a specific call to action. Whether the next step for your customer is to buy a product, fill out a form, or sign up for a service, videos can significantly improve conversion rates.

4. Build connections

You can quickly impress your current and potential customers with a whiteboard video, because they are engaging, yet simple enough for anyone to understand. They also portray a laid back feeling, because they are comfortable, easy to watch and have a friendly narrator.

Your customers are more likely to be drawn to your business, and also more likely to trust you, if they feel they can connect with you on some level. Whiteboard videos allow you to stand out from the competition, and build rapport, by showing customers you are the correct and trustworthy choice.

5. Help your business increase leads and sales

These hand-drawn whiteboard animations help you increase your leads and conversion rates.

VMG can make you a video with the perfect drawings, animations and script for your needs. Once you have a video for your business, you can easily share it on your website, social media pages, through email, and even have your clients pass it along as a referral. You will gain more leads, simplify complicated explanations, and make more sales once your business has a whiteboard video.

Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? Your marketing plan must be attention grabbing and efficient in today’s world. Consumers are constantly online, and are usually in a hurry. You must adapt your plan to reach them.

Whiteboard animation videos grab attention, influence people to take action, and stick with viewers.

Here’s a great example of a whiteboard video we created for Bioquell.

View more VMG animation videos on Vimeo.

If you are looking for a way to engage your audience, or explain a complicated idea, a whiteboard video is the right choice for you. Leave behind the boring, old-school methods of presenting, and move forward with your costumers into the captivating, digital age. Contact us today!