Helping See Clear talk to potential customers about high-definition security camera systems, in an approachable way, without resorting to scare-tactics, was all about finding balance.

To keep the viewer’s attention, it needed to be entertaining – but it also needed to communicate some not-so-entertaining facts about crime, and some technical info about the product. The solution? Confident and informative narration paired with light and lively animation. Check it out. It’ll only be scary if you’re a criminal.

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