Explainer videos are one of the most effective tools you can have in your marketing plan today. Due to their versatility and attention-grabbing power, making the decision to start using videos is an extremely smart investment.
Many businesses use their video on their website or in an email blast, but have you thought about using your video at your next trade show?
By adding a video that easily explains what your business does and incorporating fun colors and animations, you can start catching the eye of a prospective client from across the room.
If you are still unsure of why adding an explainer video to your trade show booth is a smart strategy, keep reading! Here are a few reasons why adding a video to your booth will help you make the most out of your next trade show:
Stand out in the crowd!
There is a so much activity going on at a trade show, so it can be really easy for your audience to get distracted. Draw in potential prospects by displaying your video up high and on multiple screens, so your message can be seen from different locations in the room.
Leave a lasting impression!
With all of the information being given out at a trade show, being overloaded with company details and benefits is sure to happen. Make sure your name and message doesn’t fade away after the show by handing out USB drives with your video on it. This allows potential prospects to re-watch your video at home or in the office when they are less distracted!
Even if your message hasn’t changed from your last trade show, using fresh ideas and a new creative approach in your video can take a message your audience has heard before and deliver it in a fun way that will grab their attention and hold on! Don’t just tell people why they need your company, show them!