There are an endless number of reasons to use video in your marketing efforts, but one of the most impactful is the approachability factor. Maybe you have a technical or intimidating product or service, like our client at Visionary Optics; an Animated Explainer can be the answer to reaching your audience without freaking them out. Check out Visionary Optics’ scleral contact lens services in this week’s Video of the Week.
For up-and-coming technologies, sometimes the concept has to be explained before selling can even happen, and that’s where an explainer video really shines. Take a look at this week’s Video of the Week featuring Madison Company and they’re brand new wireless leak detection system.
We’re often asked: How can animation compete with live action footage? This week’s Video of the Week is our answer. Our friends at Fluidtrol wanted a walk-through of their facility, featuring all of their beloved employees, but a full video shoot just wasn’t in the cards. So, we took that same idea and turned it into a Character Animation that’s livelier than Live Action could ever be!
Did you know VMG makes more than exceptional marketing videos? This week’s Video of the Week is a great example of how we can take your training material and make it into a stylish, easy to watch training video. We’re so grateful to EO Accelerator for handing over the reins so we could make this one to remember!
“Adding new projects to a team with a full plate is always hard to manage but, working with VMG has allowed my team to be more creative than ever! We had a say where it made sense and kept us out of the weeds. The content writers, designers, artist and overall team worked magic with making our basic ideas come to life. We are so happy with this process, we’re already working on a second video!”
Lauren King – Accelerator Program Director @ EO Accelerator
Did someone say “trending”? With today’s Video of the Week, we helped PACTIV tap into the food delivery market that’s all the rage right now, and we did it with a #trendy hand-drawn style of video that’s just a little bit retro and a lot of fun.
“We provide a number of food packaging solutions and it can be challenging to streamline our specific offerings. I set out looking for a partner to help visually explain our products to clients when I found VMG. The process from start to finish was very customer friendly; I am busy with my day to day activities and didn’t have a lot of time to waste. The professionals at VMG were a perfect fit for this project and I have no doubt we will be partnering with them again going forward!”
Melanie Bandari – Marketing Communications Manager – Pactiv
New Life Spectrum
STOP. Collaborate and listen… We love collaborating with clients! For this week’s Video of the Week, we teamed up with Ian at New Life Spectrum to create a short Myth vs. Fact video about fish food. Ian shared his creative vision, inspiration, script, and even his own fish illustrations for us to stylize and animate. The result is lots of fun and informative.