10Jul

How To Use an Animated Whiteboard Video to Reach Audiences Your Other Marketing Tools Fail To

The easiest way to reach your audience and relate to them is by transforming your bland, web-based information into fun, exciting, engaging content.

There are many ways to do this such as creating infographics, whitepapers and of course animated whiteboard videos. All three of these marketing tools are much more entertaining than boring old text; however, video is out-pacing the rest.

According to a new report from Cisco, by 2019, video will account for 80% of all content on the web.

Animated whiteboard videos are able to reach your audience because they easily grab attention with interesting and engaging content.

Animated whiteboard videos can be shared through email and on all social media sites. They can also be posted on your website, and linked through a QR code on brochures, flyers, and even on product packaging. By posting your video on YouTube, and linking it back to your website, your search engine rankings will improve, and even more consumers will be led to you. There is a huge potential for animated whiteboard videos to go viral online, reaching audiences you never imagined.

Once the video has reached the audience, it is able to draw them in, because people in all walks of life can relate to the storytelling aspect.

The best animated marketing videos begin with a problem, and go on to tell the story of how the solution was found. People have curios minds; they want to know the end of a story, or solution to a problem. These videos are hand drawn as the story is told, resulting in an extremely engaging experience. The story is drawn step by step, which makes the videos easy to follow even if the viewer cannot hear the audio. This is helpful if your video is shown at a noisy event, or to an audience who speaks a different language. Animated whiteboard videos are able to simultaneously connect with viewers on a personal level and deliver your key message. These videos show your clients that you’re relatable; you have character; you’re not just a faceless company.

When you invest money in to something, you want to be able to see its worth. Animated whiteboard videos are an investment with visible results. These videos can be repurposed to fit into every part of your marketing plan; you can use your video every single day.

You can embed the video in your website homepage, contact page, and landing pages. You can upload it to YouTube and Facebook, and share clips of it on Instagram, Vine and Snapchat. Anywhere you need an image, you can use a screenshot from the video. By making the image a clickable link to your website, you will gain traffic from people who want to see the story behind the image. A great way to draw people in, is by using a half completed image from your animation, or using a screenshot containing the drawing hand. Also, like I mentioned before you can use a QR code on any printed materials. There are many different ways to repurpose animated whiteboard videos to fit into every corner of your marketing plan.

So, if you want to reach your audience, relate to them, and still be rocking out your marketing plan in 2019, animated whiteboard videos are the way to go. Contact us today, to make sure your marketing plan is as innovative as it can be.