Stories have been around since the beginning of time. As stories have shifted from drawings on walls to writings in books to pictures on screens, the one thing that has remained the same is the love people have for a good story.
But how do stories and storytelling connect with marketing? People who are awesome at creating advertisements and writing copy are usually really talented at telling stories.
The ability to take words and turn them into something that grabs attention and encourages action is definitely an important gift to have when you are trying to sell a product or service.
Not everyone has the gift of storytelling, and that is where animated marketing videos can come in handy. Whiteboard animation videos are hand drawn images that are paired with a scripted voiceover. The script is crafted so that it explains a concept in an entertaining yet simple way.
With the simplicity of the drawings and the linear way the images match up with the audio, whiteboard animation videos can make the most complex ideas easy to understand.
Whiteboard animation videos are able to grab a viewer’s attention and keep them on your website longer. This gives you more time to share important information with the viewer, and hold their attention long enough to deliver your call to action.
Since the images are all hand drawn, you have more control over what things look like and are able to create a completely unique video for your viewers. You can also be creative with the delivery of your story. Instead of focusing on a typical marketing video, think of your video as a story and focus on the narration. This will add an extra spark to your video and continue to hold the attention of your viewer, because people are curious, they want to know what’s next.
Peter Guber, author of Tell to Win, says that humans are not moved into action with an overload of data and analytical information, but can be effectively reached with an emotional connection.
Make your next marketing video a video that reaches your audience. Make it memorable and able to connect with potential customers. Make people want to learn more about your story.
At VMG, we want to help make your next video project a story to remember.
We want to create a whiteboard animation video that is going to tell your business’ story in a unique and creative way. Contact us for more information about how we can help tell your story.