Why Are Infographic Videos So Popular?

By May 11, 2015 Animated Explainer

Why is it that we are more likely to read through the entirety of an infographic than a paragraph of text? Truth is, they make our brain feel good. They give our brain a little “ahhh” moment. The human brain deciphers images simultaneously, while language is decoded in a linear. In fact, we can get the sense of a visual scene in less than one-tenth of a second. By combining images with text, infographics allow viewers to obtain more information faster. Infographic videos go a step further, adding audio and animation, and suddenly we have created a whole new ball game.

Infographic animation videos have become extremely popular. Why? Because they work. We have narrowed down the top three reasons people are likely to watch, remember, share, and take action after viewing an infographic video.

Focus Attention

Just as text is best explained with visuals, visual content is best explained in motion. The advantage of infographic videos is the ability to add layers of audio and motion. Our brains are programmed to absorb combinations of visuals, movements, and audio extremely quickly. Infographic videos combine the images and statistics of infographics with music, voiceovers and sound effects. They simplify ordinarily complex concepts by pairing narrated information with entertaining imagery. The combination of images, colors, movement and content naturally draws the eye, and increases comprehension and retention.

Increase Understanding

In today’s world, we deal with information overload. Infographic videos combat this overload, because they are extremely engaging. They stimulate the viewer both logically and emotionally. These animations allow content creators to transform complex, and wordy information into eye catching visuals. Infographic videos deliver a message more effectively than text alone, and of course they are much more fun.

Easily Shared

Lately, it seems like every time I’m scrolling through my Facebook feed or browsing Pinterest I see an infographic video. People are learning that it is much easier to convey information through these fun, animated visuals. Infographic videos can be posted on your website, social media pages and included in your emails. They are extremely easy to share, and they often spread like wildfire.

3M did a study at the University of Minnesota that showed presenters who use visual aids are 43% more effective in persuading audience members to take a desired course of action.

Infographic animation videos are an extremely effective marketing tool for businesses trying to grab the attention of their audience, and clearly communicate a complicated message.

Sources:

http://misrc.umn.edu/workingpapers/fullpapers/1986/8611.pdf

http://www.socialnomics.net/2014/11/19/4-ways-to-turn-boring-data-into-captivating-content/